DataWind forays into 4G tablet market with affordable MoreGmax brand
After surpassing the sales record of Samsung and Micromax, DataWind is all set to grab some eyeballs with its new development. The Canadian company has formally entered the 4G tablet market in India and launched its MoreGmax 4G7 for a price of Rs. 5,999.
DataWind’s MoreGmax brand is aimed to offer premium features at affordable prices. Thus, the first model from the new brand — the MoreGmax 4G7 — sports a 7-inch capacitive touch display with 1024 x 600 pixels resolution and a 3-megapixel primary camera sensor. The tablet is powered by a quad-core Cortex-A7 processor with 1GB of RAM and 8GB internal storage.
Running on Android 5.1 Lollipop operating system, the DataWind MoreGmax 4G7 offers voice calling support on 4G LTE networks. Additionally, there is free internet browsing for the first year through the company’s partnership with Reliance Communications.
The tablet has a microSD card slot to support up to 32GB of external storage. Also, there is Wi-Fi, Bluetooth, A-GPS and a microUSB port.
“With the launch of our first 4G tablet, we strive to provide our customers blazing high speed of internet at minimal cost,” said Suneet Singh Tuli, DataWind President and CEO, in a statement, adding that more 4G devices are planned to be launched for the Indian market in the coming future.
Already a market leader
Ontario-headquartered DataWind is already leading the affordable tablet segment in India. A recent report by research firm CMR claimed that the Canadian company holds nearly 75 percent market share in the sub-Rs. 5,000 tablet segment, well ahead of Samsung that sold 20.9 percent of all tablets in the country.
The new launch would take the Aakash maker to new heights as 4G has emerged as a big hit in the market. Moreover, the company could also bring its new 4G-enabled affordable smartphones to counter Indian vendors like Micromax, Lava International and Karbonn among others.