Chinese Coolpad Dazen enters India; plans to set up local smartphone manufacturing unit

Chinese Coolpad Dazen enters India; plans to set up local smartphone manufacturing unit

After the arrival of companies like Xiaomi, OnePlus and Huawei, Coolpad Group today announced the entry of brand Coolpad Dazen in India. The company is in plans to support the Narendra Modi government’s ‘Make in India’ programme by setting up an R&D centre and manufacturing unit in the country.

To start its operations in the Indian smartphone market, Coolpad Dazen has appointed former Flipkart executive Varun Sharma as its India head, who previously led strategic global partnerships at the e-commerce company.

On announcing the new development, Li Wang, Global Chief Operating Officer, Coolpad Dazen, said:

“India is the fastest growing online smartphone market in the world and we want to be a leader in this market. We are happy to appoint Varun as the Country head of our India operations who brings with him immense and diverse experience in the consumer and online industry. We look forward to bring our great legacy, products and service experience in India through our new and innovative products and give Indian consumers the best smartphone experience at a price point that they want. We are confident with our patented technological innovations; Coolpad Dazen will become India‚Äôs number one smartphone brand in the online space.”

Coolpad Group has over 6,000 patents to offer its range of smartphones and other mobile devices. Moreover, the company, which founded back in 1993, became leader in the Chinese LTE market with its series of 4G patents.

Commenting on the announcement, Varun Sharma, India CEO, Coolpad Dazen, said:

“The Indian smartphone customer today has lots of choice but is still always looking for great value. We want to bring in a new wave with our patented innovation to disrupt the Indian online smartphone market. We want to build a great Indian internet company that will focus on creating benchmark devices and a great software ecosystem.”

Hong Kong Stock Exchange-listed Coolpad Group recently raised $409 million through an investment made by internet firm Qihoo 360 Technology. The firm held 45 percent stake in the company and the joint venture transaction is aimed to help in providing internet security software, mobile app development and online marketing.

The arrival of Coolpad Dazen in India could make competition tougher for its homegrown companies, especially Xiaomi and Huawei, which are selling their smartphones in mid-range and entry-level segments as it is set to initially bring smartphones under Rs. 15,000 price bracket in India.

Categories: Smartphones