Casio making a smartwatch that will be more like a watch

Casio making a smartwatch that will be more like a watch

In the emerging world of wearbles, Casio is finally set to take a step with its own smartwatch. The Japanese company is one of the leading digital watch makers and was the first brand to launch a GPS-enabled watch back in 1999.

According to a report by The Wall Street Journal, Casio’s smartwatch will be launched as early as March 2016 with a design that will be more like a watch.

Casio president Kazuhiro Kashio in an interview told the news publication that the smartwatch will be priced just in line of the Apple Watch Sport.

Unlike many smartwatches, including Samsung Gear 2, Kashio revealed that the Casio smartwatch will have a design similar to its digital watches.

“We are trying to bring our smartwatch to a level of watch perfection: a device that won’t break easily, is simple to put on and feels good to wear,” Kashio said.

Kashio didn’t mention whether the smartwatch will feature Google’s Android Wear or a proprietary platform. However, the company has a strong background of adding great technology in its watches.

G-Shock is one of the examples that showing the company’s skills in making successful watches with some smart features. This brand was first introduced in 1983 with model called Casio DW-5000C that featured 10-year battery live and had a shock-resistant design with a stainless steel case.

Casio G Shock watch

Casio G Shock watch

Apart from Casio, Fossil and TAG Heuer are the two traditional watch makers that recently inclined towards smartwatches. The former partnered with Intel to start developing its smart wearables, while the latter announced its partnership with Google to develop a luxury Android Wear-based smartwatch.

As per an estimation by research firm IDC, wearables market to grow 173 percent this year with 72.1 million total shipments.

In the very first quarter of this year, wearables shipments, which basically includes smartwatches and smartbands, grew 200 percent despite the pending launch of the highly anticipated Apple Watch. Fitbit led the market with shipping 3.9 million wearable devices and Chinese company Xiaomi reached to the second position with shipping its highly affordable Mi Band fitness tracking device.

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