BlackBerry is achieving more than the expectations with the all new BlackBerry 10 operating system and their latest BlackBerry Z10 smartphone. Undoubtedly, the BlackBerry Z10 got much anticipation even before the time of its announcement but the results are more surprising than the assumptions. During an interview with Bloomberg, BlackBerry CEO Thorsten Heins states that after the launching of the BlackBerry Z10 in the Indian market on February 26th, the whole inventory were sold out within two days, however, the stock was assumed for five days.
Moreover, with such high response from emerging markets including India, BlackBerry would introduce some less-expensive devices in the near future. According to the statement by the CEO, the concern have some plans to unveil less expensive devices but on the other side, as we presume in our analysis section, a low-cost, $50 to $60 smartphone will not be introduced to compete other Asian players. It is of course because ‘this is not BlackBerry’.
In the emerging markets including India and Indonesia, BlackBerry has made their position strong with high sales comparing to the European and US markets. Though, the overall sales were fell by 47 percent in the last quarter, with the hope of more supportive BlackBerry 10 operating system with new devices, the sales were up in the emerging markets.
According to Heins, the concern will launch a number of LTE-capable devices during the present year, these new devices will of course have BlackBerry 10 operating system and come with a variety of price tags to persuade the consumers.
We’ll soon going to review the BlackBerry Z10, so stay with us.