After much anticipation, BlackBerry has finally released BBM (BlackBerry Messenger) for Windows Phone with partnering Microsoft. With this announcement, users can now get BBM on their smartphones running on Windows Phone 8 or above.
Waterloo-based BlackBerry claims that its BBM app for Windows Phone is build on the collaboration, privacy and security features that are being experienced by its more than 85 million monthly active users around the world. As a native app, BBM for Windows Phone features modern design that suits the overall UI of the operating system and users can use ‘Pin’ to Start feature to place BBM Groups and BBM Chats right on the Start screen of their smartphones.
On announcing BBM for Windows Phone availability for all users, John Sims, President Global Enterprise Services at BlackBerry, said:
“As the popularity of BBM continues to grow, we are thrilled to have the opportunity to expand its availability to the Windows Phone community. The BBM app for Windows Phone shows our commitment to supporting cross-platform capabilities, and we are excited to be working with Microsoft to deliver a new level of collaboration to the Windows Phone platform.”
Similar to its Android and iOS versions, BBM for Windows Phone allows users use the integrated BBM Chats feature to chat with their friends. This includes groups, multi-person and one-to-one chats and BBM signature “D” and “R” notifications are available that let users know when their messages are delivered and read.
Apart from BBM Chats, the app has BBM Groups integration which enables group conversations with adding up to 50 people. Users can share text messages, photos or schedules within BBM Groups. Lastly, there is BBM Feeds which gives a glimpse of what’s happening within BBM contacts.
Moreover, Users can add existing BBM users on BBM for Windows Phone through sending them invites and can also share their PIN to contacts.
Commenting on the release of BBM for Windows Phone, Bryan Biniak, Vice President and General Manager, Developer Experience, Microsoft, said:
“We are intent on bringing the most popular application experiences to Windows Phone, and with BBM, we are pleased to bring many of its top features to the Windows Phone platform. BBM on Windows Phone brings our customers the secure, easy-to-use messaging experience they demand, and we expect that new features will roll out in the months to come.”
BlackBerry released BBM for Windows Phone private beta earlier this month. Though the currently available BBM for Windows Phone is also in its beta stage, it is freely available for download on Windows Phone Store unlike the private beta version.
As Senior Vice President of Emerging Solutions at BlackBerry Matthew Talbot earlier stated, the company is planning to add features like stickers, BBM Voice, BBM Channels and location sharing on to its BBM for Windows Phone in the coming months. These features would influence Windows Phone users to start using BBM on their smartphones.