Asus today announced the availability of the Zenfone Max in India. The smartphone was launched in the country earlier this month as the company’s first smartphone with a 5,000mAh battery.
The Asus Zenfone Max is initially available for purchase through Amazon India and Flipkart with a price tag of Rs. 9,999. However, the company states that it will also soon be available through offline retail channels. “Besides being available on all leading e-commerce portals, the phone [Zenfone Max] will be sold at all leading retail stores and Asus Exclusive Stores,” the company said in a press statement.
Asus India had 100 stores in 2015 but has been expanding to over 30,000 stores this year. In addition to the Zenfone Max, the company is set to make all its smartphones and tablets available through offline retail channels to expand its presence in the Indian market.
This new development emerges as a competitive move against other emerging companies including Xiaomi, Lenovo and Huawei that all recently started selling their devices offline.
The Zenfone Max has the massive, 5,000mAh battery pack as its USP. The company claims that the battery pack is sufficient to deliver over 37 hours of 3G talk time in a single charge. Also, it transforms the smartphone into a power bank that lets you charge any of your existing mobile device.
Apart from the high-capacity battery, the Zenfone Max has a 5.5-inch HD display with 1280 x 720 pixels resolution and Corning Gorilla Glass 4 protection. The smartphone has a 64-bit Qualcomm Snapdragon 410 chipset with a 1GHz quad-core CPU and 2GB of RAM. There is 16GB internal storage along with microSD card support for expansion up to 64GB.
The smartphone has a 13-megapixel rear camera sensor along with laser autofocus technology and dual-LED flash and a 5-megapixel front camera sensor. It runs on Android 5.0 Lollipop operating system with ZenUI on top.
Asus Zenfone Max specifications:
- 5.5-inch HD display
- Android 5.0 Lollipop OS with ZenUI
- 1GHz quad-core Qualcomm Snapdragon 410 processor
- 2GB of LPDDR3 RAM, 16GB expandable storage
- 13MP rear camera, 5MP front camera
- Wi-Fi 802.11 b/g/n, Bluetooth 4.0, A-GPS, MicroUSB port
- Dual-SIM with 4G LTE support
- 5,000mAh battery
The Asus Zenfone Max comes in black and white color options with a metal finish frame.