Asus on Thursday announced that it will start local manufacturing of smartphones in India. The new announcement comes to support the government’s ‘Make in India’ initiative.
The Taiwanese company has partnered with Foxconn, which is the original design manufacturer behind Apple iPhone, and has set up a production facility in Sri City, Andhra Pradesh to start its local manufacturing in the country. The Zenfone 2 Laser will be the first smartphone that will be manufactured at the local facility followed by the Zenfone Go. Furthermore, the company is aiming to manufacture as many as 150,000 smartphone units by the end of the current financial year that would account for almost 80 percent of sales in the country.
“India offers us a huge opportunity as smartphone penetration is just 10 percent. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market,” said Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India. “The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an 2economical price.”
Last month, Asus hosted its first international launch in the country to introduce the Zenfone Selfie, Zenfone 2 Laser and Zenfone 2 Deluxe. The company is aiming to achieve 5 percent market share in the country by the next year with offering its entry-level and mid-range Android smartphones in the country.
Apart from Asus, companies like Huawei, Lenovo and Xiaomi are in the list of smartphone vendors that recently started their local manufacturing in the country.