Asus India gets first marketing director for mobile division

Asus India gets first marketing director for mobile division

Asus on Thursday announced that it has appointed Marcel Campos as the Marketing Director of its mobile division in India. The new appointment is aimed to expand the company’s presence in the Indian smartphone market by creating an integrated marketing structure.

Campos has 15 years of experience in the field of marketing and branding that will help Asus India garner growth in the highly competitive market. He will be responsible for introducing and executing integrated strategies with an ultimate aim to become a popular player in the Indian smartphone market.

“India has become one of the most talked-about markets globally,” said Marcel Campos, marketing director — Mobile Division, Asus India, in a statement. “Changes in lifestyles, increased penetration of internet and improvements in mobile telephony infrastructure have led to a boom in the number of smartphone users in the country. Consumers in India look for brands that help them be at par with the global standards at an affordable price. ”

Asus India Marketing Director for mobile division Marcel Campos

Marcel Campos becomes the first marketing director for Asus India’s mobile division

Marcel joined Asus in 2008 and is presently heading the marketing activities of the mobile division in South America. During his tenure, Asus launched the Zenfone series in the Brazilian market through an integrated digital strategy. He used e-marketing initiatives in the country and was the mind behind ‘Chega de Mi Mi Mi’ campaign. The campaign resulted in a record-breaking sale of 1,000 smartphone units in less than two minutes.

“I am delighted to be a part of a differentiated, diverse and dynamic market such as India and look forward to implementing some innovative strategies that help Asus grow further,” he added.

Before joining Asus, Marcel held executive positions in Intel, Myatech, One Digital and Tufone. He is a graduate in marketing from UNIP (Paulista University).

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