Apple Watch dominates global smartwatch market: Report

Apple Watch dominates global smartwatch market: Report

While the Apple Watch is yet to be launched in many worldwide markets including India, it has now been reported that it dominated the global smartwatch market with capturing 75 percent market share in the second quarter of 2015.

A report published by Strategy Analytics claims the domination of the Apple Watch in the global smartwatch market. The report reveals that the global smartwatch shipments grew whopping 457 percent annually from one million units in the second quarter of 2014 to a record 5.3 million in the second quarter of 2015.

Apple surpassed Samsung in the smartwatch market with its Watch in the second quarter. Interestingly, the Korean giant entered into the world of smartwatches with its Galaxy Gear in 2013 but the Cupertino giant brought the Apple Watch back in September last year, and announced its launch in a handful of nine markets in April.

Though Apple didn’t reveal any particular numbers while announcing its quarterly earnings on early Wednesday, the research firm estimates that the company shipped nearly four million units of the Apple Watch in the second quarter.

“We estimate Apple Watch shipped 4.0 million units and captured a dominant 75 percent smartwatch marketshare worldwide in Q2 2015,” said Neil Mawston, Executive Director at Strategy Analytics, adding “Apple Watch launched in sixteen major countries and saw decent take-up from iPhone loyalists in the United States and elsewhere. Apple Watch has clearly raised the bar for the global smartwatch industry. The ball is now in the court of rivals, like Samsung, to respond.”

Apple Watch

Apple Watch running on proprietary watchOS platform

The report claims that the Apple Watch shipments are certainly higher compared to the 0.4 million units of Samsung smartwatches. Besides, it mentions that “Other” smartwatches, which likely to include Pebble and some Android Wear-powered smartwatches, made up merely 0.9 million shipments.

“We estimate Samsung shipped 0.4 million smartwatches and captured 8 percent marketshare worldwide for second position. Apple and Samsung together account for 8 in 10 of all smartwatches shipped globally,” said Rajeev Nair, Senior Analyst at Strategy Analytics. “However, Samsung is a long way behind Apple and it will need to launch multiple new smartwatch models and apps across dozens of countries if it wants to reduce Apple’s global smartwatch leadership in the coming months.”

The research firm notes that these are “very early days for mass market smartwatches”. This means that customers can expect some price drop and basic improvements in the coming future.

The Apple Watch undoubtedly gained huge popularity just like other Apple devices, including the iPhone and iPad, but wearable shipments that mainly included smartwatches and smart wristbands had grown 200 percent in the first quarter according to a past report by IDC. This shows that the overall wearables sector has a great potential to grow and to garner demand.

Companies like Motorola, Sony and Asus already stepped into the market of smartwatches using Google’s Android Wear platform, while HTC and Xiaomi are likely to be the coming players in the market. All this suggests that smartwatches would turn out to be the next popular technology after smartphones.

Categories: Miscellenous News