Apple pays homage to MacBook Air by hiking prices of newer models in India
Days after discontinuing its much-demanded MacBook Air, Apple has silently increased the prices of the latest MacBook lineup in India. The company has hiked the MacBook prices by as high as Rs. 10,000, and the changes are already reflected on the official Apple India’s website.
The 12-inch MacBook that was debuted last year is now available in the country for Rs. 1,12,900, an increase of Rs. 6,000. Its top-end model, which was originally launched at Rs. 1,29,900, is priced at Rs. 1,39,900. Both the MacBook variants feature a 12-inch LED-backlit display with 2,304 x 1,440 pixels resolution and up to Intel Core m5 dual-core processor. The MacBooks also come with a Force Touch-equipped trackpad and edge-to-edge keyboard.
Launch of new MacBooks
Alongside increasing the prices of the recent MacBook, Apple is set to bring its newly unveiled MacBook Pro models to India with an initial price of Rs. 1,29,900. The Cupertino giant upgraded its MacBook Pro family last week with an all-new entrant that sports a ‘Touch Bar’ strip to enable interchangeable buttons. Additionally, the newest range comes with a Touch ID button, similar to iPhones and iPads, to enhance security and enables mobile payments on the go.
The 13.3-inch MacBook with Touch Bar will go on sale in the Indian market for Rs. 1,55,900, while its 15.4-inch variant will be available at Rs. 2,05,900. You’ll also be provided with a cheaper, 13-inch MacBook without the Touch Bar support for Rs. 1,29,900.
No room for affordability
The launch of the new MacBooks has finally brought the discontinuation of the MacBook Air lineup. Though MacBook Air models were quite in demand and strongly competed against Windows-running Ultrabooks, Apple is now shifting all its focus to standard MacBooks and MacBook Pros. All this, however, moved the Tim Cook-led company from the market of affordable notebooks.
The Apple MacBook Air line was an innovation introduced by Steve Jobs back in 2008. It was emerged as an entry-level notebook range by the iPhone maker. Nevertheless, the MacBook Air models had multi-core Intel Core processors, HD Graphics, FaceTime HD webcams and SSD support. Apple recently even upgraded memory on the both 11.6- and 13.3-inch Air models and made 8GB RAM as a default option.
Apple has removed the 11.6-inch MacBook Air model from its website. However, its 13.3-inch version is currently listed online and available through all official distributors and retail stores in the country.