Apple is one of the strongest player in the Indian smartphones market and the company has started focusing on the Indian market sharply. According to a recent report by Credit Suisse, the sales of Apple iPhone smartphones in the Indian market increased by 400 percent. Credit Suisse’s research analyst Sunil Tirumalai has stated Apple iPhone sales record in a note which recently accessed by ET. The note clearly states that monthly Apple iPhone sales have risen from 300 percent to 400 percent over the last few months.
Sunil Tirumalai, Research Analyst at Credit Suisse explained about Apple iPhone sales in a note and said;
“From our channel checks we believe that iPhone sales are nearing 400,000 units per month in India – that is nearly 3 percent share of handset sales for a single top-end product in a market that has long been dominated by low-end feature phones.”
According to an average monthly sales record, Apple earlier bagged with 70,000-80,000 units in a month but soon after introducing EMI schemes on iPhone 4 and iPhone 4S smartphones in the country, the sales risen to nearly 400,000 units per month. However, Apple iPhone smartphones are one of the priciest smartphones in the country but with adequate marketing and sales promotion by offering EMI schemes on the older versions, the Cupertino-based manufacturer started getting enough sales from the Indian market.
Undoubtedly Samsung is still holding a tight position in the Indian smartphones market with wide range of its products in each price segment. On the other hand, the high-end smartphones market is now inclining more towards Apple iPhone smartphones than Samsung Galaxy series smartphones. To give a tough competition to Apple in the Indian market, Samsung is also offering identical EMI schemes in the market. While Apple iPhone 5 is having 12 months EMI scheme with Rs.2,999 on each installment, Samsung Galaxy Note II is also having an identical 12 months EMI scheme with Rs.2,376 on each installment.
We hope that if Apple would introduce a cheaper iPhone variant, which is still in the buzzes, then the sales of Apple iPhone also expected to break the records of 400 percent in a short period of time. With high marketing skills and huge fan followings, Apple iPhone is still one of the most demanded smartphone in the Indian market.
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