Apple acquires Metaio to step into augmented reality world

Apple acquires Metaio to step into augmented reality world

Apple has finally took a step into the world of augmented reality with acquiring Metaio. The acquisition has been confirmed through a legal document that shows transfer of shares between the two companies.

As reported by TechCrunch, the document confirms that Apple bought shares of Metaio last week. Although it does not reveal the exact amount at which the acquisition happened, it mentions that the sale derived from the Common Register Portal in Germany.

Munich, Germany-based Metaio has stopped selling its products and subscriptions as an initial result of the acquisition. However, a notification on its official site reads that email support will continue to be available to existing users until June 30 and downloads of previous purchases will be available until December 15.

Apple Metaio augmented reality

Augmented reality through Apple’s iOS

An Apple spokesperson, in a standard statement on Thursday, confirmed the acquisition and said:

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

The acquisition appears to help the Cupertino giant to start developing its offering for the emerging world of augmented reality where companies like Google, Facebook, Microsoft and Samsung already entered with their initial developments.

In February, Apple filed a patent application for a suspicious VR headset that works with iPhones. The headset seems to be a competitor against Samsung Gear VR and LG VR for G3.

Founded back in 2003, Metaio emerged as one of the popular augmented reality companies. It developed mobile augment reality browser Junio for Android and iOS and worked with automobile players such as Volkswagen and Ferrari to offer their clients an advanced AR experience.

Moreover, the company has over 1,000 customers and more than 150,000 users in 30 countries across the globe.

Apple could reveal details on the acquisition through announcing its first augmented reality product at the WWDC 2015 next month.

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