Alibaba to take on Netflix with launching own video streaming service in China

Alibaba to take on Netflix with launching own video streaming service in China

Chinese e-commerce giant Alibaba is reportedly all-set to take on US’ Netflix with launching its own similar video streaming service in China. The new service is said to go live in the country in about two months.

According to a report by Reuters citing Alibaba’s head of digital entertainment arm Patrick Liu, the video streaming service will be called TBO, or Tmall Box Office, and will feature content from China and other countries, alongside some of its in-house productions.

“Our mission, the mission of all of Alibaba, is to redefine home entertainment,” Liu told the news agency, adding, “Our goal is to become like HBO in the United States, to become like Netflix in the United States.”

Unlike some other video streaming services in the country, nearly 90 percent of the total content on TBO is said to be paid for either through monthly subscriptions or on a show-by-show basis. However, the remaining percentage of the available content will be available for free.

Los Gatos, California-headquartered Netflix is available in over 40 countries across the globe, but it has not yet been launched in major Asian regions including China and India. Therefore, Alibaba’s upcoming video streaming service could make things difficult for the popular video streaming service on its arrival in Asia, or at least in China, which is likely to be happened in the coming future.

Last month, HOOQ, a joint venture of SingTel, Sony Pictures Television and Warner Bros, launched its video streaming service in India to offer a Netflix-like experience to the Indian viewers. The service is available for an as low subscription as Rs. 199 and is claimed to provide the “biggest Hollywood catalogue” in the country.

Categories: Internet