Airtel starts manufacturing Digital TV set-top boxes in India

Airtel starts manufacturing Digital TV set-top boxes in India

Bharti Airtel today announced that it is set to join the Modi government’s ‘Make in India’ initiative and has started manufacturing Airtel Digital TV set-top boxes in India. The company will begin the manufacturing process with its HD set-top box units but soon all the Airtel Digital TV set-top boxes will be manufactured in the country.

The Airtel Digital TV HD+ set-top box units will be manufactured at the company’s facility in Pune (Ranjangaon). The company claims that the set-top boxes “will match global technology standards.”

On making the new announcement, Shashi Arora – CEO, DTH/Media, Bharti Airtel, said:

“We are proud to partner with the Govt’s Make in India initiative and launch indigenous set-top-boxes made in the country. With this we aim to reduce our imports and thus help drive employment and growth within the country. In the long run, cost synergies will further help us extend more benefits to our customers. The launch also re-establishes our leadership in offering world-class TV viewing experience with innovations such as these.”

The Airtel Digital HD+ are based on “an in-house design” by MyBox Tech Pvt Ltd, a Hero Electronix subsidiary, and ST Microelectronics. It delivers 1080p (full-HD) video content in MPEG-4 format with Dolby Digital Plus Surround Sound technology and comes with recording support via USB-drive as well as Wi-Fi connectivity through a USB dongle.

Airtel Digital TV set-top boxes to manufacture in India

Airtel Digital TV set-top boxes to manufacture in India (In picture: Col. Rajyavardhan Rathore with Airtel’s Sashi Arora)

Commenting on the announcement, Col. Rajyavardhan Rathore, Minister of State for Information & Broadcasting, said:

“It is great that Airtel Digital TV is aligning itself with our Make in India vision as this will certainly pedal the fast gaining momentum of the initiative further. We wish the company the very best as they step ahead towards transforming the DTH industry in India with this initiative.”

Airtel Digital TV is one of the highly popular national DTH service provider in the country with offering about 460 channels and services including 27 HD channels, four international channels and three interactive services. It has over 10 million subscribers as on March this year and comes in SD and HD variants.

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